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Monday, September 24 • 3:00pm - 4:00pm
Integrated Messaging to Your Donors: A Case Study

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Over the past two years, the St. Labre Indian School has implemented multi-channel ways of communicating with their donors. This case-study approach will discuss successful ways to engage your lapsed direct mail donors via phone outreach to move long-term donors into monthly giving donors, and show ways to thank and inform your newly acquired direct mail donors via outbound voice messaging. Learn more about experience-tested, practical knowledge to reach more of your donors.

Outcomes:

  • Learn that adding phone numbers to your direct mail file can increase donations
  • Explore outbound voice messages and how they can create an immediate relationship with a new acquired donor
  • Understand the effectiveness of reaching out promptly to donors for major events using multi-channels
Speakers
avatar for Jack Doyle

Jack Doyle

President, Amergent
Jack Doyle is President of Amergent, NCDC Corporate Partner. Since 1978, Jack has been involved with providing direct mail fund raising and consulting services to a variety of non-profit organizations. He has been a speaker for DMA, NCDC and regional NCDC meetings. Jack is the... Read More →
avatar for Rachel Earl

Rachel Earl

Development Associate, St. Labre Indian School
Rachel Earl is the Development Associate at St. Labre Indian School, NCDC Active Member. She has been involved in non-profit fundraising for the past 5 years and has worked with the direct mail, e-fundraising and telemarketing programs. She also oversees donor relations for St... Read More →
avatar for Ken Petterson

Ken Petterson

Director of New Business Development, The Heritage Company
Ken Petterson has been the Director of New Business Development in Marketing and Client Services for The Heritage Company since 2005. He designs integrated direct marketing campaigns including phone, outbound voice messaging, direct mail, and e-mail messaging. Ken has worked in... Read More →

Monday September 24, 2012 3:00pm - 4:00pm CDT
President, Chamber A
  Workshop-Breakout-Round Tables, Schools

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